Understand what women really want from their banking relationships.

We conduct in-depth research to uncover the financial behaviours, barriers, and opportunities that shape women's banking experiences. Through qualitative and quantitative insights, we help you identify unmet needs and design effective strategies grounded in real data.

Services include:

• Gender-based market and customer segmentation

• Voice-of-women research (surveys, focus groups, interviews)

• Competitive benchmarking and global best practices

• Financial inclusion and access-to-capital analysis

Outcome: A clear, evidence-backed picture of how your institution can better serve women—and differentiate itself in the market.

Turn insights into a high-impact strategic roadmap.

We work with leadership teams to build a comprehensive women-centered banking strategy that aligns with your institution’s goals, capabilities, and values.

Services include:

• Women-centered strategy design

• Business case and ROI modeling

• KPI development and success measurement frameworks

• Implementation roadmaps and phased rollouts

Outcome: A strategic plan that elevates your bank as a leader in advancing women’s financial inclusion and economic empowerment.

Create products and experiences that women trust, value, and recommend.

Our team evaluates your current product suite and identifies gaps that prevent women from fully engaging with your institution. We then help design innovative solutions and customer experiences that meet women where they are.

Services include:

• Product audits through a gender lens

• Development of new financial products tailored to women’s needs

• Customer journey mapping & experience redesign

• Women-focused advisory models and financial guidance frameworks

Outcome: A banking experience that feels intuitive, supportive, and relevant to women at every life stage.

Build a brand women connect with—authentically.

We help your bank speak to women with clarity, credibility, and purpose. This means more than inclusive imagery; it's a full strategic shift toward marketing that reflects the lived realities and ambitions of diverse women.

Services include:

• Brand and messaging audit

• Marketing strategy and campaign development

• Community engagement and partnership strategy

• Events, programs, and thought leadership planning

Outcome: A stronger brand reputation and deeper trust with women clients.

Equip your teams to engage women with confidence.

Your strategy will only succeed if your employees are trained to deliver on it. We provide experiential training that improves communication, reduces bias, and strengthens advisory relationships.

Services include:

• Staff training on serving women clients

• Leadership coaching and executive alignment

• Advisory toolkits and conversation guides

Outcome: A workforce that builds stronger, more meaningful relationships with women clients.

Transform your institution from the inside out.

Serving women effectively requires internal alignment. We help you build a gender-inclusive culture where policies, processes, and behaviours support your external women-centered strategy.

Services include:

• Gender equity culture assessments

• Policy and credit review through a gender lens

• DEI alignment for customer-facing strategies

• Employee engagement and internal communications

Outcome: A more inclusive institution—internally and externally.

From concept to execution—support every step of the way.

Whether you’re launching a pilot or scaling to multiple markets, we provide hands-on support to bring your vision to life.

Services include:

• Program design and launch support

• Cross-functional coordination

• Change management & communication planning

• Ongoing advisory and performance monitoring

Outcome: Smooth, strategic implementation that accelerates results.

Measure what matters—and act on it.

Gender-disaggregated data is essential for sustainable growth. We help you build the systems and dashboards needed to monitor your women-focused initiatives and demonstrate impact.

Services include:

• Gender data strategy

• Dashboard and reporting design

• Annual impact and inclusion reporting

Outcome: Clear visibility into your progress and opportunities for growth.

Position your bank as an industry leader championing women’s economic advancement.

We help you communicate your commitment to women through meaningful, evidence-backed thought leadership.

Services include:

• White papers, research reports, and insights articles

• Event design, keynote development, and speaking strategy

• Media and PR support

Outcome: Greater influence, recognition, and brand authority.

Extend your reach into the communities where women thrive.

Through curated partnerships, your bank can become a visible champion for women entrepreneurs, professionals, and leaders.

Services include:

• Partnership identification and vetting

• Relationship building and co-branded programming

• Community investment and sponsorship strategy

Outcome: Increased visibility, trust, and credibility among women.